In a context where trust in the Mexican National Team was at an all-time low, we created content in which all Mexicans could see themselves reflected – a fictional story that each Mexican had experienced in our own way. This effort succeeded in reigniting the love for the National Team at the most crucial moment: the Qatar World Cup.
Toyota Canine Racing Team
National Team from Hell
Halloween is a great time to involve football, especially when many of our team members have nicknames that link with the season. We created posters using these nicknames to give them a Halloween flair and shared them on our social media channels.
The National Team's National Team
Mexican-Trumps
One day we noticed a Trump-style anti-Mexican tweet. However, we discovered the offending tweet was actually written by a Mexican national. Intrigued, we found more Trump-esk tweets being voiced by Mexicans all over twitter. So to highlight this phenomenon we decided to create this project "Mexican Trumps".
We asked our talented illustrator kiwi friend #MichealHanly to help us with the illustrations.
The project is in process, so this is just a taste. Please Enjoy it! We hope to post the finished project soon.
Read the Movies
This project just came out of the oven: ScripT. We used t-shirts in place of sheets of paper to print scripts of iconic movie scenes. Why? Because words are the beginning of everything. For the cherry on top, we created a clean icon and embroidered it onto the shirt.
We think these minimal t-shirts look great, what do you think?
You can check them all out and get one HERE.
Uma Caipirinha por favor!
Copa America Brazil '19. Lots of teams trying to score goals and Uber wanted people to score tickets for the games. So we used a unique language that all spanish speakers can speak in Brazil without problem: Portuñol!
And the Oscar goes to...
Uber Eats! For the last Oscars gala we decided to play with the names of the main stars of the night and mix them with names of popular food. Our favorite is Ramen Malek, what's yours?
Our first TV ad in the US
Saba is the most loved sanitary pads brand in Mexico and wants to reach the heart of Latinas in the US. They asked us to show it’s benefit very clear and direct, so we focused in art direction. And as the budget was very low these videos were directed by us in partner with our ECD Dauquen Chabeldin. What do you think?
Paco
Lots of people worked hard to make this short film possible in just half a day. It explores how an unexpected friendship can go beyond life. Sadly, it never got out of the dark but we decided to share it because ideas are meant to see the light.
The Force was with us!
A commercial that George Lucas reviewed and approved. That's a Grand Prix, right?
A Mexican helping save New Zealand trees
A Kauri Cries in the news.
Emerging Talent
In 2017 Tona was nominated for New Zealand Emerging Talent. Fun fact, Tona made it into the front cover for the best dressed at the night party. Cheers!
Don't tell Trump
Aeromexico's "Borders" campaign in media.
Creativity with efficiency
We won several Effie Awards.
Silver. Latin American Effie Awards. Travel. Gold. Effie Awards Mexico. Social. Bronze. Effie Awards Mexico. Travel. Bronze. Effie Awards Mexico.
Cheers for Pablo!
This campaign for Maxim Colombia was it's first in Latin America with a transgender man as the main character.
Getting media attention
Some of our campaigns in the news.
When we were young.
We won several Young Creative Awards and of course we celebrated a lot.
Bronze. Young Lions Mexico 2012. Print. Bronze. Young Lions Mexico 2013. Print. Shortlist. Young Lions Mexico 2013. Film. Bronze. Young Lions Mexico 2014. Cyber. Shortlist. New Talents Ojo de Iberoamerica 2014. Silver. Young Lions Mexico 2016. Print. Winner. NZ Winner. APN Young Creative Competition. Outdoor.
Ad awards before Ad life
During College, not everything was parties and chelas (beers), we had time to rumble a bit the ad world. Good times!
Alan: First place. "Simulador de Vuelo" School of Creatives. Bronze. "Pinino de Oro" Circulo Creativo student awards. Winner. Gandhi Bookstores national contest. Outdoor.
Tona: First place. "Simulador de Vuelo" School of Creatives. First place. Imagina Cuervo student contest. Film. Third place and Finalist Imagina Cuervo student contest. Print.