In Mexico, while it is illegal to marry a minor, there are some cities that operate under customs and traditions where the community decides the law. That is why child marriage is part of their culture. We wanted to show that this problem still exists in Mexico, so we organized a wedding and invited all of Mexico. At the end, it was revealed that it was the wedding of a 10-year-old girl. This initiative led communities to sign an agreement to prohibit these practices in the state of Guerrero.

Gold. IAB MIXX. Responsabilidad social y servicio público // Gold. EFFIE MÉXICO. Impacto social positivo // Shortlist x2. Ojo de Iberoamerica. Mejor idea local; Digital y Social// Silver x2. Círculo Creativo. Glass - Marketing Viral.