Most people that text while driving, believe that a "short text" isn't dangerous. This is why we wanted to make it clear that one letter is enough to distract you from the road. Yes, texting will just "take a second", but a second with your eyes away from the road is all it takes for you to provoke an accident.

Awards: Bronze. Cannes Lions. Print & Publishing / Silver. Sol de Iberoamerica. Print & Publishing / Gold. Circulo Creativo de Mexico. Innovation in Media / Silver x 5. Circulo Creativo de Mexico. Press.