We discovered that culpable homicide and intentional homicide can have the same sentence according to the Mexican Penal Code. This print campaign shows the story of two prisoners, one that killed in cold blood and other that killed by accident while texting and driving. The result for both were similar jail sentences.

Awards: Shortlist. Cannes Lions. Print & Publishing / Silver. Ojo de Iberoamerica. Print & Publishing / Bronze. Ojo de Iberoamerica. Print & Publishing / Gold x 8. Circulo Creativo de Mexico. Press, Press Campaign, Craft / Silver. Circulo Creativo de Mexico. Craft.